Conatus (Latin for effort; endeavor; impulse, inclination, tendency; undertaking; striving) is a term used in early philosophies of psychology and metaphysics to refer to an innate inclination of a thing to continue to exist and enhance itself.[1] This "thing" may be mind, matter or a combination of both. Over the millennia, many different definitions and treatments have been formulated by philosophers. Seventeenth-century philosophers René Descartes, Baruch Spinoza, and Gottfried Leibniz, and their Empiricist contemporary Thomas Hobbes made important contributions.[2] The conatus may refer to the instinctive "will to live" of living organisms or to various metaphysical theories of motion and inertia.[3] Often the concept is associated with God's will in a pantheist view of Nature.[2][4] The concept may be broken up into separate definitions for the mind and body and split when discussing centrifugal force and inertia.[5]
In my case I was facing several business decisions where I was failing to find a conatus or impetus for the client (or my management) to endeavor to move from current state to an improved future state (i.e. enhance itself). Creating the inertia or momentum to move from present state in business is, at times, is a conundrum.
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