Pages


Tuesday, May 4, 2010

Blink: The Power of Thinking Without Thinking

I listened to this book on CD a couple of years ago and have found its concepts to be very consistent with how decisions need to be made in a fast pasted project environment. I'm currently trying to adapt this approach to a project in an organization where a primary risk to the project being successful is the organizations inability to make and stick to decisions. I'm not sure yet how to solve the "stick-to-it-ness" (is that a word?), but hope to improve the speed decision making.

Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, react to a new idea, or just make decisions faster.

Amazon.com: Blink: The Power of Thinking Without Thinking (9780316172325): Malcolm Gladwell: Books

No comments:

Post a Comment